Workshop Applications 2.0: AJAX and Beyond (The Business Case) Peter Merholz, Director of Practice Development, Adaptive Path Joe Chung, Co-founder, Art Technology Group, Inc. Jesse James Garrett, Director of User Experience Strategy, Adaptive Path Evan Goldberg, Founder, Chief Technology Officer and Chairman of the Board, NetSuite Peter Kaminski, CTO & Co-founder, Socialtext, Inc. Date: Wednesday, October 5th, 2005 Time: 8:30am - 9:45am Location: Olympic As the state of Web 2.0 matures, its technological underpinnings become less important. Instead, the primary questions are, "What can I do in Web 2.0? How can I support a business?" In this workshop, Jesse James Garrett and Peter Merholz of Adaptive Path will curate a series of applications built on solid Web 2.0 principles. In discussions with the applications' creators, they'll probe the challenges of development, the benefits to the users, and the business cases that make this all viable. With its underlying philosophy of openness and relinquishing control, developing Web 2.0 applications are less about tight plans and roadmaps, and more about corralling a disparate set of technologies and potential uses. How does a business take advantage of AJAX, APIs, the "architecture of participation," and other components in the Web 2.0 stew?

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