Just as the encyclopedia moved from the living room bookcase to the CD to the wiki, gaining interaction quality at every step, the search experience is now moving from the monolithic to the highly contextual. Join FAST CTO Bjorn Olstad and a panel of search innovators in a discussion of contextual insight. Find out how to bring to life user-generated content, multimedia, community-driven categorization, folksonomies, social networks, and location awareness in dynamic web experiences that specialize, personalize, and localize interactions for the social Web.