SPONSOR OPPORTUNITIES
Reach business leaders and technology influencers at the Web 2.0 Summit. Call Susan Young at 415-947-6107 or email
Download the 2006 Web 2.0 Sponsor/Exhibitor Prospectus (PDF).
Workshop
Advertising 2.0 (Sponsored by About.com)
Scott Meyer, President & CEO, About, Inc.
Date: Tuesday, November 07
Time: 10:00am
- 11:15am
Location: Marina
Rafat Ali, Founder, Editor & Publisher, paidContent.org
Adam Gerber, Vice President, Ad Products & Strategy, Brightcove
Jeff Lanctot, VP and General Manager, Avenue A | Razorfish
Michael Steib, General Manager, Strategic Ventures, NBC Universal
Is the upfront over? Will Google eventually sell all advertising on a performance basis? Will internet advertising spending ever match internet usage? How can big advertisers navigate a landscape of limitless options, and what are their agencies doing about it?
Join our expert panel as they explore these and other questions as we dive into the opportunities in a Web 2.0 world. This panel will explore the drivers of the tremendous growth in internet advertising, and dig into the hot topics on the minds of web publishers, marketers, and agencies. Specific topics will include the future of online video advertising, the search for an advertising business model from user-generated content, how advertisers are changing the game by becoming publishers, and how do marketers allocate their limited budgets in an online world of limitless options.















































