Web 2.0 has broken down the walls around the gardens of the Internet. Learn how eBay is leading the way with distributed content and applications. Whether it's a social network widget, a rich Internet desktop application, or a digital living room device, eBay has been a business model and technology innovator. Our platform provides entrepreneurs and developers with the opportunities to create engaging programs allowing you to place eBay anywhere you want. We'll share key lessons and successful examples gathered over the seven years we've had a developers program, and also show you where we're going tomorrow and why.